Privacy policy

Colour only. Both are the same shawl in construction and price: GI-certified Changthangi pashmina, hand-spun on the yinder, hand-woven in Kashmir, laboratory-tested. The Ivory Whisper is the goat’s natural undyed ivory; the Mistwood is a warm undyed beige-grey. Neither is dyed — the colour is the colour the goat grew.

Entirely in Kashmir. The fibre is hand-spun on the yinder wheel in Srinagar, hand-woven on a wooden loom in Kanihama, and examined at the PTQCC laboratory in Srinagar before it ships. The fibre itself is combed from Changthangi goats of the high Himalayan plateaus.

£699, delivered duty-paid to the UK, US, EU, Australia and Canada. A place on the founding register — limited to 100 — is held with a £10 deposit, fully refundable at any time and credited in full against the shawl.

It is one of the few gifts designed to be passed down rather than used up. A documented textile — carrying its GI certificate, laboratory fibre report and its artisan’s name — pairs durability with a story, the two qualities heirlooms share. Every Loom Lineage shawl includes lifetime heirloom services, and the certificate transfers to the next keeper.

All pashmina is cashmere; not all cashmere is pashmina. Pashmina is the finest grade — fibre of roughly 10–16 microns from the Changthangi goat of the high Himalayas, hand-spun and hand-woven. Generic cashmere (15–19 microns) may come from many breeds and is usually machine-processed, which is why it costs far less.

Real pashmina is matte, soft and never slippery; its handloom weave shows small irregularities where a machine weave is perfectly uniform; and it builds no static when rubbed. Glued-on labels and words like “pashmina-style” or “viscose blend” are red flags — as is a low price. The only conclusive proof is laboratory fibre testing, which is why every Loom Lineage shawl ships with its own report.

A Geographical Indication is the same legal protection that guards Champagne. Kashmir pashmina has held GI Nº 46 since 2005: by law it must be fibre from the Changthangi goat, no thicker than 16 microns, hand-spun and hand-woven in Kashmir. The GI mark cannot legally be applied to machine-made or imported imitations.

Because nothing about it can be rushed. The fibre is combed once a year from the goat’s winter undercoat and is too fine for machines to spin, so it is spun by hand on the yinder and woven by hand — a weaver produces roughly a metre of cloth in a few hours, where a power loom produces a hundred metres a minute. The price is the labour.

Pashmina is entirely legal. Shahtoosh — with which it is sometimes confused — comes from the endangered Tibetan antelope, and its trade is banned internationally. Pashmina comes from the Changthangi, a domesticated goat that is combed, not harmed, for its winter undercoat.

Buy on documentation, not description. A trustworthy seller can show a GI certificate, an independent laboratory fibre report, and the name of the artisan who made the piece. Marketing words alone — “authentic”, “100% pashmina” — prove nothing, and an improbably low price is the most reliable warning sign of all.

Gently, rarely, and never in a machine. Hand wash in cool water with a mild wool detergent, swirl without rubbing or wringing, press the water out in a towel and dry flat in the shade. For embellished pieces, professional dry cleaning with gentle solvents is the safer choice.

Light pilling is natural to every fine wool — it lifts away gently with a cashmere comb. Store a pashmina clean, dry and folded in breathable cotton or muslin, never sealed in plastic, with cedar or lavender nearby to deter moths.

Two things, reliably: it must physically last generations, and it must carry its story — who made it, when, and for whom. That is why documented, hand-made objects become heirlooms while expensive but anonymous ones are simply replaced.

An undyed neutral. Natural ivory and beige-grey flatter every complexion and wardrobe, do not date the way fashion colours do, and — being undyed — show the fibre exactly as it grew.